Craft is giving product managers a new way to discover, define and plan their products in a powerful, intuitive way. At Craft.io, we believe that product management software should be built to help product managers do their job more effectively and accomplish their main objectives -- gathering feedback and data, prioritizing effectively and making sure that everyone’s aligned with their product decisions and roadmap. But Craft.io goes beyond just planning, prioritization, visualization and roadmapping functionality. Every feature within the platform was handpicked to help you make better product decisions and achieve your -- and your organization’s -- objectives. This is accomplished by providing a framework and functionality that meets the unique needs of high-performing PM teams.